Roofr
roofr.com
Software suite for roofing businesses covering a lead and job CRM, roof measurement reports, proposals, material ordering, invoicing, scheduling and website building.
Overview
Roofr describes itself as a software suite for roofing businesses that brings sales, measurements, proposals, materials, invoicing and scheduling together under one login. Its site says field and sales staff can work from a mobile app.
The listed tools include a job board CRM for leads and jobs, an Instant Estimator that gives homeowners an estimate from an address and the contractor's own pricing, roof measurement reports, templated proposals, material ordering through supplier integrations, online invoices with card and ACH payments, a calendar, and Roofr Sites, a website builder for roofing businesses.
The site says sign-up is free with an email and no credit card, and that the first roof report is free. It also says plans are monthly with no contract.
Main capabilities
- Job board CRM for leads and jobs
- Instant Estimator for homeowners
- Roof measurement reports
- Templated proposals
- Material ordering and invoicing
- Website builder (Roofr Sites)
Who it's for
Roofr says it is for roofing contractors and their teams, including sales staff and crews working from job sites.
Pricing
Free plan + paid tiers
The pricing page lists a Starter plan at $0 per month alongside paid base plans (Measure+, Essentials and Scale) whose prices differ by monthly or annual billing. Add-ons for Instant Estimator, Roofr Sites and AI Receptionist are priced separately. Starter includes 10 trial proposals, invoices and work orders. Check the page for current figures.
As listed on Roofr's website in October 2026. Prices change; check with the company for a current quote.
The AI angle
Roofr's site describes Roofr Sites as an AI-built website service for roofing businesses; the pricing page labels it as beta.
The pricing page also lists an AI Receptionist add-on that the company describes as answering calls, booking visits and giving quotes. We did not find a dedicated page for it on the pages we reviewed.
Before you buy
Questions worth putting to Roofr, or any leads, crm & marketing vendor, on a demo call:
- Does it track a lead from first contact through signed contract, and can I see where I lose them?
- Can it send proposals and collect e-signatures?
- How does it capture leads from my website, ads and lead services?
- How does it handle online reviews and requests for them?
General questions from our Leads, CRM & marketing buyer’s guide, not claims about Roofr.
Alternatives to consider
Other leads, crm & marketing tools in the directory, ordered by how many of the same audiences they list. This is overlap on stated audience, not a ranking or a judgment of which is better.
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AccuLynx Roofing management platform covering sales and CRM, production, finance and operations for residential insurance restoration and retail roofing companies. -
CompanyCam Photo and video documentation app for contractors and trade businesses, with galleries, annotations, reports, on-site payment requests and a Marketing Suite that turns project photos into marketing content. -
Hatch AI communications platform for the trades that answers and qualifies customer calls, texts and emails for home-service and home-improvement businesses and books appointments. -
JobNimbus CRM and business management platform for contractors, primarily roofers, covering leads, sales, job management, communications, billing and reporting.
This page summarises what Roofr says about its own product on its website, checked in October 2026. It is not a review, and listings are editorial: no company pays to appear. Spotted something out of date? Email newsroom@constructionindustry.ai.